How to Rank Higher Than Wikipedia | Ep. #1051

<p><span style="font-weight: 400;">In episode #1051, we discuss how you can rank higher than Wikipedia. Tune in to hear how you can be one of the top-ranking search results.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on</span> <a href= "http://singlegrain.com/dtla"><span style="font-weight: 400;">this website</span></a> <span style="font-weight: 400;">if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!</span> <a href= "https://twitter.com/ericosiu?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor"> <span style="font-weight: 400;">DM Eric</span></a> <span style= "font-weight: 400;">if you would like to participate in the VIP dinner.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: How to Rank Higher Than Wikipedia</span></li> <li><span style="font-weight: 400;">[01:10] When doing keyword research, if Eric sees Wikipedia as one of the top results, he knows he can compete.</span></li> <li><span style="font-weight: 400;">[01:30] He follows the skyscraper technique to beat out Wikipedia and others at the top.</span></li> <li><span style="font-weight: 400;">[02:40]</span> <a href= "https://backlinko.com/"><span style= "font-weight: 400;">Backlinko</span></a> <span style= "font-weight: 400;">ranks well, because his posts are high-quality.</span></li> <li><span style="font-weight: 400;">[03:45] Trying to compete with news sites will be the ultimate challenge. You can’t beat them.</span></li> <li><span style="font-weight: 400;">[04:15] Neil recommends updating your content whenever you get traction.</span></li> <li><span style="font-weight: 400;">[04:55] You’ll have a much better shot at beating Wikipedia if you combine a bunch of techniques (skyscraper, internal linking, etc.).</span></li> <li><span style="font-weight: 400;">[05:09] That’s it for today!</span></li> <li><span