How to Rank for Head Terms | Ep. #201

<p>In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Rank for Head Terms</em></li> <li>00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes</li> <li>01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes”</li> <li>01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better <ul> <li>01:45 – “The sites with the highest domain authority tend to do well in ranking head terms”</li> <li>01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank</li> </ul> </li> <li>02:04 – If your term is the head term itself, it is easier to rank</li> <li>02:30 – Read the <a href= "http://www.viperchill.com/case-study/">case study</a> of <a href= "http://www.viperchill.com/hey/">Glen Allsopp</a> of <a href= "http://www.viperchill.com">ViperChill</a> <ul> <li>02:36 – Glen studied a group of companies who linked to each other internally</li> <li>02:50 – Glen called out <a href= "http://www.condenast.com/">Condé Nast</a></li> </ul> </li> <li>04:17 – Your content page should be in-depth and thorough</li> <li>04:42 – Use the software, <a href= "https://www.marketmuse.com/">Market</a> <a href= "https://www.marketmuse.com/">Muse</a></li> <li>04:58 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>The sites with the highest domain authority tend to do well in ranking head terms.</li> <li>If your term is the head term itself, it is easier to rank.</li> <li>Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk abo