How to Ramp Up Your Brand

<p>Dr. Richardson and I had a very honest conversation about "brand". Most companies don't know who they are specifically speaking to. How do you speak to your perfect client?</p> <p>Dr. Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer-<br /> packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped more<br /> than 75 CPG brands with their strategic planning, including<br /> brands owned by Coca-Cola Venturing and Emerging Brands,<br /> The Hershey Company, General Mills, Kraft Foods, ConAgra<br /> Brands, and Frito-Lay as well as emerging brands such as Once<br /> Upon a Farm, Peatos, Ithaca Hummus, Mother Kombucha, Rebel<br /> Creamery, zaca recovery, and others.<br /> <br /> James is the author of Ramping Your Brand: How to Ride the Killer<br /> CPG Growth Curve, the #1 Best-seller in Business Consulting on<br /> Amazon. He also hosts his own podcast—Startup Confidential,<br /> and his thoughts appear regularly in industry publications such<br /> as Foodnavigator.</p> <p>Visit his website, <a href= "https://www.premiumgrowthsolutions.com/" target="_blank" rel= "noopener">Premium Growth Solutions</a> or check out his book, <a href="https://www.rampingyourbrand.com/" target="_blank" rel= "noopener">Ramping Your Brand</a>!</p>