How to Quantify Your Brand (Plus: Meet a CTC Client)

<p>“Brand is the bridge between how much your product costs and how much your customer is willing to pay.” </p> <p>But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor talk about Taylor’s controversial new formula for quantifying the value of your brand.</p> <p>Then, Richard has a conversation with Jules Vertrees, CTC client and founder of Verve Culture, a brand that sources beautiful home goods &amp; gourmet foods from artisans around the world. </p> <p><br></p> <p><strong>Learn More About SegMetrics (Sponsored): </strong></p> <p>Learn how SegMetrics can help you overcome challenges in your ecommerce marketing at  <a href="https://bit.ly/3zjdAph">⁠⁠https://bit.ly/3zjdAph⁠⁠</a>.</p> <p>Instantly connect every marketing tool in your funnel with our library of over 90 integrations at <a href="https://segmetrics.io/solutions/ecommerce/">https://bit.ly/3G50gIM</a>.</p> <p>Book a one-on-one demo, get answers to your questions, and learn how SegMetrics can help your business grow by visiting <a href="https://segmetrics.io/solutions/ecommerce/">https://bit.ly/3G70LlS⁠</a>.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p>Taylor’s tweet on quantifying brand: <a href="https://bit.ly/3nBGQVu">https://bit.ly/3nBGQVu</a></p> <p>21 Antifragile Tactics Podcast: <a href="https://bit.ly/3zht5Om" target="_blank" rel="noopener noreferer">https://bit.ly/3zht5Om</a></p> <p>Check out Verve Culture here: <a href="https://verveculture.com/">https://verveculture.com/</a></p> <p>The Ecommerce Playbook mailbag is open — email us at <a href="mailto:podcast@commonthreadco.com">podcast@commonthreadco.com</a> to ask us any questions you might have about the world of ecomm.</p>