How to Productize Your Services Featuring Wayne Pelletier

<p>After 25 years as a creative professional, Wayne Pelletier founded Resonant Pixel Company just three years ago.</p><p>The business experienced some early rapid growth, but it wasn't the business Wayne wanted.</p><p>He has since transitioned the company into productized services, helping small businesses leverage the Squarespace platform to go from having an informational brochure-ware website to a transactional growth engine.</p><p>In today’s episode of Smashing the Plateau, you will learn how you can create consistency and financial stability in a creative business where your competitors typically sell projects.</p><p><strong>Wayne and I discuss:</strong></p><ul><li>How he went from unemployment to getting his business started [02:03]</li><li>Why Wayne focuses on the Squarespace platform [05:17]</li><li>Working in your business vs. working on your business [06:24]</li><li>Learning how to hire [09:29]</li><li>How to delegate and get great results for clients [13:30]</li><li>Wayne’s experience with community [21:24]</li></ul><br/><p>Learn more about Wayne at <a href="https://resonantpixel.co" target="_blank">https://resonantpixel.co</a> and <a href="https://www.linkedin.com/in/waynepelletier/" target="_blank">https://www.linkedin.com/in/waynepelletier/</a>.</p><p><strong>Thank you to our sponsor:</strong></p><p><a href="https://smashingtheplateau.com/community/" target="_blank">The&nbsp;Smashing the Plateau Community</a></p>