How to Price Your Marketing Content

<p>Have you ever asked yourself how much your marketing content is worth?</p> <p>The ebooks you create, the infographics you design and the webinars you host.</p> <p>How much are they worth?</p> <p><span style="text-decoration: underline;"><strong>Podcast Transcript</strong></span></p> <p>Have you ever asked yourself how much your marketing content is worth?</p> <p>The ebooks you create, the infographics you design and the webinars you host.</p> <p>How much are they worth?</p> <p>You need to know, because contrary to your beliefs, they have value and your ability to apply the appropriate value matters.</p> <p>The value of your marketing content isn’t measured in terms of money, but rather by how much information your prospects are willing to give up.</p> <p>The information you request for a download is the price. Understanding how to price your content is the key to maximizing your content strategy.</p> <p>To simplify this a bit more, if your submission forms are asking for lots of required information, names phone numbers, company size, title, roles, etc. then that’s a high price for the content. It may be worth it, but know that’s expensive.</p> <p>On the flip side, if you’re only asking for an email, that’s cheap.</p> <p>YOUR CONTENT IS NOT FREE – let’s be clear, if you’re asking for any information as a condition of access to your content, your content is not free. The price is the information. The only time content is free, is when prospects can quickly click a button and get without inputting any information.</p> <p>Don’t Price too High</p> <p>Now that we understand our content is not free, rule #1 is; Don’t price your content too high. Like the pricing of anything else, value is key. Make sure that know what you’re asking for is worth what your offering. If you’re offering an infographic on general trends in the industry, asking for a lot of identifying personal and corporate information, may be too expensive and impede the volume of downloads</p> <p>Too often companies over charge for their content, reque