How to Prepare for Google’s First Mobile Index | Ep. #151

<p>In Episode #151, Eric and Neil discuss how to prepare for Google’s first mobile index. Google has announced that starting January 1st, 2017, they will start indexing the mobile pages of websites. Google has also laid out the AMP framework to be used as a basis for a better mobile user experience. Listen as Neil and Eric share tips on how to optimize your mobile sites and the tools that will help you get it to its best.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>How to Prepare for Google’s First Mobile Index</em></li> <li>00:38 – Google’s focus is shifting more towards mobile</li> <li>00:46 – Google came up with <a href= "https://www.ampproject.org/">AMP (Accelerated Mobile Pages) framework</a> which makes the mobile user experience a lot better</li> <li>01:13 – AMP also has a carousel like the ones in the desktop version</li> <li>01:23 – Make sure you use the AMP framework for your sites</li> <li>01:37 – Get rid of anything obtrusive like pop-ups</li> <li>02:18 – Make sure your website is optimized for speed <ul> <li>02:28 – <a href="https://www.google.com/chrome/">Google Chrome</a> allows you to test how quickly pages are loading</li> <li>02:39 – Look at Google Chrome’s page speed and page speed tools</li> <li>02:46 – <a href="https://www.pingdom.com/">Pingdom</a> is one tool that you can use to do a speed test</li> </ul> </li> <li>02:56 – Make your site more readable</li> <li>03:21 – Setup filters and segments in <a href= "https://www.google.com/analytics/">Google Analytics</a> report for mobile views <ul> <li>03:29 – Look at the report on engagements and it will show how much time a visitor is spending on your site before they exit</li> <li>03:46 – Keep an eye on the mobile visitors and readers, adjust and tweak your user interface, and design changes until your visitors stay longer</li> </ul> </li> <li>04:20 – A responsive design is key</li> <li>04:28 – Run structured data tests for different URLs</li> <li>04:42 – Use a <a href= "https://support.google.com/webmasters/answer/1