How to post content that drives results with Dennis Yu

Today’s episode of the podcast is an interview with Dennis Yu who built the analytics at Yahoo Search Engine 27 years ago! Dennis has gone from being a search engine engineer to a sales and marketing guru, bringing a data driven approach to the industry. We talk all about using social media analytics to understand what is performing well, what you should post on social media, where you rank and how to build a personal brand.   KEY TAKEAWAYS COVERED IN THE PODCAST   You need to separate your content into 4 components – Strategy brief, asset production, distribution and amplification. Amplify what is already working and make it better – be good at market research and listening. Think about what people are coming to you for – what do they know you for? Ask your audience what they want to see – this will give you an idea of what to talk about. Look at your analytics to see what is performing best. Don’t try to do everything on social media, focus on the areas you want to amplify. The algorithm wants to put good content in front of users so they spend more time on each platform. The algorithm on every platform is exactly the same! Give advice/tips on social media when you are selling and give sneak peeks/free samples. Add links to comments rather than in posts. 3 How, 3 Why and 3 What – ads.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Amplify the stuff that already works!   HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dennis 02:29 How marketing has changed 03:49 Building a personal brand 08:28 How to analyse your content 13:47 How the algorithm works 21:03 How to sell on social media 29:15 Paid traffic 37:06   CHECK DENNIS OUT:   https://dennis-yu.com/ (Website)   RESOURCES MENTIONED:   Steps you need to create a personal brand     Transcript Hello, and welcome to this week's episode of the podcast. How's things? So t