How to Position Your Agency as the Solution Clients Need

<p>Vasa Martinez is the founder and CEO of <a href= "https://growthbuster.com/" target="_blank" rel= "noopener">Growthbuster</a>, a remote marketing agency that has helped food and beverage brands reach new heights with community, creative, and innovation. After years of CPG experience working with many brands, Vasa started building his own company focused on the outsourced marketing department. Today he joins us to talk about his experience with brands, how he positioned his agency as the solution clients need, and why you need to follow your north star.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Bet on yourself.</strong> A lot of times a company might be really attached to “vanity metrics” and turn to buying followers. This is a really ineffective measure, as they usually find out when they hire an expert. Trying to steer clients away from shady practices like bots or buying clients, this company started making bets that they would grow their social media in four months. Trusting their methods has helped them <a href= "https://jasonswenk.com/build-relationships-clients/" target= "_blank" rel="noopener">win many of those bets</a>.</li> <li><strong>Follow your North Star.</strong> As a rule, Vasa and his team make it a point to work with <a href= "https://jasonswenk.com/working-with-right-clients/" target= "_blank" rel="noopener">companies that are solving a problem</a> in the world. This aligns with their core value of “human first, business second”. That has led to saying no to brands that could bring in a lot of revenue but don’t really fit with the agency's values. For his part, Vasa says their north star is not growth if it comes at the cost of his values or his team’s mental health.</li> <li><strong>Don’t compromise your team’s mental health.</strong> This is a very demanding industry but running a solvent business, working with some really cool brands, and scaling your agency shouldn’t come at the cost of your team’s mental health. Respect people’s rest time. As agency owners, we somet