How to plan your social media content for the rest of the year

In today’s episode of the podcast, I talk about content creation. I take you through my exact process so you can get organised and start batching your content too.   KEY TAKEAWAYS COVERED IN THE PODCAST   Start with a content brainstorm – think about what you know and what would be helpful to your audience. Need content ideas? Start by googling keywords related to your service/product and look at http://www.answerthepublic.com (www.answerthepublic.com). You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking. My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live. You don’t have to be on every single social media platform. If you have a podcast, try to match what you are talking about on social media with the topic that week. Your emails can also match what you are talking about on social media. How many times do you see an advert before you time to buy something? Usually, it’s not just once! It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content. Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance. If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need. Don’t compare your social media to someone else’s – you may be at a completely different stage to them.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t worry about posting similar content on each of your platforms – no one sees everything you post!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My content creating process 03:41 Batching your content 17:50   RESOURCES MENTIONED   My week-by-week social media plan:   Transcri