How to Persuade: The Science Marketers Need to Know - 396

<p><span style="font-weight: 400;">Do you want to persuade more people to take action? Wondering how the latest behavioral science can help your marketing?</span></p> <p><span style="font-weight: 400;">To explore how to be more persuasive in your marketing,</span> <span style= "font-weight: 400;">in this episode</span> <span style= "font-weight: 400;">I interview</span> <span style= "font-weight: 400;">Jonah Berger</span><span style= "font-weight: 400;">. Jonah is a marketing professor at the University of Pennsylvania’s Wharton School and author of the books, Contagious and Invisible Influence.</span></p> <p><strong>USEFUL INFORMATION</strong><span style= "font-weight: 400;">:</span></p> <p><a href="http://socialmediamarketingworld.info/"><span style= "font-weight: 400;">Check out Social Media Marketing World</span></a><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">We'd love you to</span> <a href= "https://www.socialmediaexaminer.com/apple"><span style= "font-weight: 400;">review our show</span></a> <span style= "font-weight: 400;">on Apple Podcasts.</span></p>