How to Perform a Competitive Analysis | Ep. #34

<p>In Episode #34 Eric and Neil discuss how to perform a competitive analysis. This process is not just a way to steal from your competitors—it’s also a great way to motivate your team to see where you’re lacking and start making changes.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:22 – How you can do a competitive analysis.</li> <li>00:45 – If you use a tool like <a href= "https://www.semrush.com/">SEMrush</a> or <a href= "https://ahrefs.com/">Ahrefs</a>, you can find top performing pages. <ul> <li>01:10 – See what you can steal from those pages.</li> <li>01:45 – An example: Companies using a hub-and-spoke model</li> </ul> </li> <li>02:40 – The <a href="http://builtwith.com/">BuiltWith</a> Tool</li> <li>03:04 – <a href= "https://www.whatrunswhere.com/">WhatRunsWhere</a> captures your competition’s ads</li> <li>03:20 –SEMrush tells you the keywords your customers are bidding on.</li> <li>04:19 – Using ahrefs to look at a monthly graph and see how many links your competitor is adding</li> <li>05:20 – <a href="https://moz.com/">Moz</a> to compare competitors side by side <ul> <li>05:50 – You can show your team where you are lacking and ultimately drive action.</li> </ul> </li> <li>06:30 – Go to <a href="http://neilpatel.com/">NeilPatel.com</a> for his social media analysis tool.</li> <li>07:35 – Use <a href= "https://www.similarweb.com/">SimilarWeb</a> to see even more details of your competitors.</li> <li>08:15 – Don’t do too much at once. <ul> <li>08:25 – Pick one category and compare what you’re doing to your competitors.</li> </ul> </li> <li>08:45 – See you tomorrow!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Make yourself aware of the resources available to you for competitive analyses.</li> <li>Use competitive analysis to drive your own team to change.</li> <li>Pick one marketing category at a time to see what your competitors are doing.</li> </ol> <h3>Resources Mentioned:</h3> <ul> <li><a href="https://www.semrush.com/">SEMrush</a>, <a href= "https://ahrefs.com/">Ahrefs</a>, <a href= "http://builtwith.