How to Outrank Your Competition When You Have Less Links | Ep. #162

<p>In Episode #162, Eric and Neil discuss how to outrank your competition when you have fewer links. Link building is an essential part of ranking your website; however, Neil and Eric teach us that it is possible to outrank your competitors thanks to Google Hummingbird. Tune in to find out how to maximize on Hummingbird’s new update to increase search engine traffic to your website.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:28 – Today’s topic: <em>How to Outrank Your Competition When You Have Less Links</em></li> <li>00:42 – Links have a lot of impact in Google ranking</li> <li>00:50 – The “Hummingbird Update” had the biggest impact on search engine listings <ul> <li>01:02 – Hummingbird looks at everything in a topical sense</li> <li>01:27 – The new update looks at topics and themes</li> <li>01:29 – “Websites with the strongest themes tend to rank the best”</li> <li>01:49 – The new algorithm looks for depth and detail</li> </ul> </li> <li>02:25 – Look at these blogs to learn more about Hummingbird: <a href="http://www.getrichslowly.org/">GetRichSlowly</a>, <a href= "http://www.mymoneyblog.com/">MyMoneyBlog</a>, <a href= "http://www.thepennyhoarder.com/">PennyHoarder</a>, and <a href= "http://www.magnifymoney.com/">MagnifiedMoney</a></li> <li>02:40 – GetRichSlowly is the oldest website among the 4, but PennyHoarder gets more traffic because of their thorough content</li> <li>02:57 – More links does NOT mean a better website</li> <li>03:32 – Hummingbird looks at the overall relevancy of a post, not just keywords like before</li> <li>03:45 – Use tools like <a href= "https://www.marketmuse.com/">MarketMuse</a> to tell you how topically relevant you are for phrases in that space</li> <li>05:04 – <a href="https://ubersuggest.io/">UberSuggest</a> will give you suggestions of what to incorporate into your content</li> <li>05:17 – Don’t forget about <a href= "http://backlinko.com/skyscraper-technique">The Skyscraper Technique</a>!</li> <li>05:58 – Linking out too much can make your website look like a directory</l