How to Optimize Your Google My Business Listing in 30 Minutes

<p>#business #rankings #visibility</p> <p>Google My #business is a free tool that allows #business owners to create, manage and optimizetheir Google #business Profile. It exists to help #businesses attract new customers from search and maps.</p> <p>Hi, I’m Cally, from the International Institute of Digital Marketing. Here’s how to optimize your #business Profile through Google My #business</p> <h2><strong>1. Get more reviews</strong></h2> <p>Reviews are getting more important for local map-pack #rankings. And Google themselves state that “high-quality, positive reviews from your customers can improve your #business #visibility and increase the likelihood that a shopper will visit your location.”</p> <p>But how do you actually get reviews?</p> <p><strong>Ask customers</strong>. If you interact face to face with customers and feel that they had a positive experience, ask them to leave a review.</p> <p><strong>Create and share a review link</strong>. Many customers don’t know how to leave Google reviews. Google knows this, which is why they give all #businesses the option to create a shareable review link. Find it in <em>Google My #business &gt; Home &gt; Get more reviews</em>.</p> <p><strong>Create “leave a review” cards</strong>. Have physical cards printed that thank customers for their #business and prompt them to leave a review. Include your shortened review link or a QR code to make things easy.</p> <p><strong>Include your review link in your email signature.</strong> If you communicate with customers by email, this is a great passive way to earn more reviews.</p> <h2><strong>2. Answer questions</strong></h2> <p>Many #businesses don’t keep on top of Google My #business questions, leaving it up to others to provide answers. That’s rarely ideal and often results in customers seeing misleading or inaccurate information about your #business.</p> <p>Take a proactive approach with questions and answers, and there are two ways to do that:</p> <p><strong>Turn on questions and answers notifications</strong>. Get alerts