How to narrow down your avatar

<p>Our client Seth joined our program and as a full-service web design agency, he has always had a hard time zeroing in on who he served.  </p><p>He’s had clients in all markets, industries, you name it.  </p><p>If this sounds familiar, you’re probably like Seth…</p><p>In a spot where the only way of getting new clients was from referral or word of mouth and even then your existing clients didn’t know how to explain what he did.  </p><p>There’s a good chance that many of the other problems you’re facing all stem back to the fact that you don’t really know who you serve.  </p><p>Lack of automation? Likely an avatar problem.</p><p>NO systems? Likely an avatar problem.  </p><p>Every project starts from scratch? Yup, same situation.  </p><p>Sometimes the common “ways” of narrowing down your avatar don’t work for agencies.  </p><p>If that’s you, try watching this video.  </p><p> </p>