How To Move Your SaaS Up Market Without Falling Flat on Your Face

<p><strong>Exclusive Download:</strong> Game Tape Reviewer™ – Improve Your Sales Process & Get Everyone On Your Team Closing Like Your Best Salesperson Using Structured Call Reviews - https://bit.ly/2B203Yy<em><br /> <br /> --<br /> <br /> “10x more money per customer?”<br /> <br /></em>Cha-ching! <br /> <br /> <a href="https://youtu.be/jEvPlnh8xTM" target="_blank" rel= "noopener noreferrer">Moving your business upmarket</a> can mean <em>massive</em> revenue boosts.<br /> <br /> It’s where the big-bucks get made.<br /> <br /> Upmarket customers are the affluent, <a href= "https://www.danmartell.com/enterprisesaasdeal/" target="_blank" rel="noopener noreferrer">enterprise-level businesses</a> that demand more from your SaaS… but also write bigger checks without even blinking.<br /> <br /> By moving upmarket, your company’s growth can scale quicker from <em>fewer</em> customers.<br /> <br /> I bet you’re already thinking: “SIGN ME UP!”<br /> <br /> <span id="more-5126"></span>Like a cartoon character, your eyeballs become dollar signs, tongue hanging out, dreaming “money-money-money”!<br /> <br /> Careful.<br /> <br /> It’s a trap.<br /> <br /> I’ve had the privilege of working closely with SaaS founders, seeing the numbers behind the scenes and I can tell you this:<br /> <br /> <em>Moving upmarket can destroy your business</em>.<br /> <br /> I’ve seen businesses commit to aggressively pursuing these upmarket customers by hiring new teams and launching new campaigns…<br /> <br /> …only to fall flat on their face.<br /> <br /> What happens then? You retreat. Tail between your legs, you let go of your new teams and crawl back to the market of low-ROI customers in the hopes of recouping some costs.<br /> <br /> You simply can’t make that transition without a <em>strategy</em>.<br /> <br /> This is <a href="https://www.linkedin.com/in/markroberge/" target="_blank" rel="noopener noreferrer">Mark Roberge</a>’s specialty.<br /> <br /> Mark was HubSpots Chief Revenue Officer, a lecturer at Harvard Business School, ranked i