How to Maximize Your SERP Real Estate | Ep. #252

<p>In Episode #252, Eric and Neil discuss how to maximize SERP real estate. Tune in to learns tips and strategies that will get your rank to 0 as well as the ways in which you can occupy multiple slots in SERP.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Maximize Your SERP Real Estate</em></li> <li>00:33 – SERP is Search Engine Results Page</li> <li>01:00 – Figure how you can rank zero by having proper headings <ul> <li>01:22 – <a href= "https://moz.com/blog/ranking-zero-seo-for-answers">The MOZ beginner guide</a></li> </ul> </li> <li>01:44 – To get more results in SERP, have multiple pages in your site which are also sub-domain <ul> <li>02:08 – If you Google Marketing School, they occupy 5 results with different domains</li> <li>02:31 – One of Eric’s real estate clients gets more results using their social media pages</li> </ul> </li> <li>03:15 – Answer questions or have a “how to” guide If you want rich snippets</li> <li>03:36 – In <a href= "https://www.google.com/webmasters/tools/">Google Search Console</a>, you can control the links that are showing up</li> <li>04:18 – In linking, when you have subpages under the top keyword, you can also take up multiple spots <ul> <li>05:03 – You also want to link to those internal pages</li> <li>05:47 – You don’t have to rank the second one as high as the first one, just high enough</li> </ul> </li> <li>05:54 – Eric does reputation management for a client <ul> <li>06:03 – Eric is building links to other high page, authority results</li> </ul> </li> <li>06:29 – The Marketing School is giving away 5 annual copies of <a href="http://growtheverywhere.com/ahrefs">Ahrefs</a> this week <ul> <li>06:35 – To enter, subscribe, rate and review the <a href= "https://itunes.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817?mt=2"> Marketing School Podcast</a></li> <li>06:41 – Text MARKETINGSCHOOL to 33444</li> </ul> </li> <li>07:17 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Proper he