How to master SEO if you are an SME or a start-up?

<p>We talk to <a href="https://www.linkedin.com/in/john-vuong-205b2917/">John Vuong</a>, founder and CEO of the <a href="https://www.localseosearch.com/">Local SEO Search, Inc.</a>, a Canadian SEO company, helping SMEs get discovered on the web! Hosted by <a href="https://www.linkedin.com/in/rudolf-falat/">Rudolf Falat</a>, founder of <a href="https://www.voiceoffintech.com/subscribe">Voice of FinTech</a> podcast.</p><ul> <li>John explains his roots - born in Canada to an immigrant family from Vietnam</li> <li>John had many different jobs as a student – what were his favorites and useful for today's role?</li> <li>What was it like to work at Yellow Pages as internet usage has been rising? </li> <li>John has been running the Local SEO business in Canada for over seven years now. How did he come up with an idea?</li> <li>Let’s start with the SEO basics – what is it and why is it needed?</li> <li>Target clients?</li> <li>How the SEO tools or focus differ for a local SME with a physical presence and a fully digital business, say software or a FinTech?</li> <li>When I started this podcast, someone who had done this before told me that the podcasts are not good for SEO. What’s John's view?</li> <li>Has there been a spike in demand for SEO services driven by the pandemic? </li> <li>What are the key SEO lessons learned from starting John's own business? How did John optimize your own discoverability?</li> <li>What’s in store for John in 2021?</li> <li>Best way to reach out</li> </ul>