How to Market “Zero Trust” Without Making CISOs Cringe

<p>All links and images for this episode can be found on <a href= "https://cisoseries.com/how-to-market-zero-trust-without-making-cisos-cringe/"> CISO Series</a></p> <p>Just the words "zero trust" often causes security professionals to shiver. In general, CISOs are on board with the concepts of "zero trust," we just think they're uncomfortable with how it's being used for branding and marketing efforts.</p> <p>This week’s episode is hosted by me, <a href= "https://www.linkedin.com/in/davidspark/">David Spark</a> (<a href= "http://twitter.com/dspark">@dspark</a>), producer of CISO Series and <a href="https://www.linkedin.com/in/mikevj/">Mike Johnson</a>. Our guest is <a href= "https://www.linkedin.com/in/%E2%98%A2%EF%B8%8F-david-b-cross-b856657/"> David Cross</a> (<a href= "https://twitter.com/mrdbcross">@mrdbcross</a>), SVP/CISO for <a href="http://oracle.com/">Oracle SaaS Cloud</a>.</p> <p><strong>Thanks to our podcast sponsor, Protegrity</strong></p> <p><a href= "https://www.protegrity.com/platform?utm_term=&utm_campaign=Security+Solutions&utm_source=adwords&utm_medium=ppc&hsa_acc=4329975922&hsa_cam=12512354108&hsa_grp=131977093363&hsa_ad=575711419657&hsa_src=g&hsa_tgt=dsa-1595335637020&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjwntCVBhDdARIsAMEwACkFMEJfy4ry35CD3858QJQNk1du5r55ROB72s-6Gx2f2wSpgrJheNoaAkAGEALw_wcB"> <img src= "https://assets.libsyn.com/secure/show/24425/banner-ad-Protegrity-600-100_1.png" alt="Protegrity" width="601" height="100" /></a></p> <p><a href= "https://www.protegrity.com/platform?utm_term=&utm_campaign=Security+Solutions&utm_source=adwords&utm_medium=ppc&hsa_acc=4329975922&hsa_cam=12512354108&hsa_grp=131977093363&hsa_ad=575711419657&hsa_src=g&hsa_tgt=dsa-1595335637020&hsa_kw=&hsa_mt=&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjwntCVBhDdARIsAMEwACkFMEJfy4ry35CD3858QJQNk1du5r55ROB72s-6Gx2f2wSpgrJheNoaAkAGEALw_wcB"> <em>Protegrity</em></a> <em>empowers intelligence-driven organizations to use data to drive innovation with secure analytics and artificial intelligence, without fear of