How to market more humanely with Sarah Santacroce

Today’s episode of the podcast is an interview with Sarah Santacroce, who talks all about humane marketing and her alternative model to the traditional 7 P’s of marketing. I always love talking about this sort of stuff, as I think it's helpful to have open conversations about some of the marketing tools and tactics that are commonly used, because I have fallen for them and I’m sure many of you have too! What I really love about this episode is that we talk about how to actually market our business in a way that fits with us, and Sarah has some really interesting takes on why we should look at who we are, rather than looking at our avatar. <h3>KEY TAKEAWAYS COVERED IN THE PODCAST</h3> <ul> <li> What is wrong with traditional marketing</li> <li>What humane marketing looks like</li> <li>How to know when you’re doing humane marketing</li> </ul><br/> <h3>THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE</h3> <blockquote>Humane marketing starts with awareness, the fact you’re even mindful of it, is a great first step!</blockquote> <h3>HIGHLIGHTS YOU SIMPLY CAN'T MISS</h3> <ul> <li>The 7 P’s of humane marketing</li> <li>How we bring more empathy into the business world</li> <li>Why humane marketing is still about selling, just in a compassionate way</li> </ul><br/> <h3>LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE</h3> <a href="https://humane.marketing/" target="_blank" rel="noopener">Sarah's Website</a> <a href="https://www.linkedin.com/in/sarahsantacroce/" target="_blank" rel="noopener">Sarah’s LinkedIn</a> <a href="https://humane.marketing/one-page-marketing-plan/#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMwMjI1IiwidG9nZ2xlIjpmYWxzZX0%3D" target="_blank" rel="noopener">The 7 P’s of Humane Marketing</a> &nbsp; <h3>TRANSCRIPT</h3> Hello and welcome to this week's episode of the podcast. How are you doing? So we have an interview and if you listen to my episode last week, which hopefully you did, and if you haven't, go and take a listen cause it'