How to Make Your Social Media Ideas Irresistible

<p>Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, joins this episode of Social Pros to talk about storytelling and problem-solving with social media.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.supermetrics.com/social-pros" target= "_blank" rel="noopener"><strong>Supermetrics</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>What is the best way to create a message and narrative that truly <strong>resonates with your audience</strong>?</p> <p>Tamsen Webster, Founder and Chief Message Strategist of Find the Red Thread, says it’s about answering their real questions.</p> <p>In business, many of us think we have solutions to our audience’s problems. We try to work backward and squeeze it into our audience’s story. But Tamsen says we should take a step back.</p> <p>We need to <strong>solve the problems</strong> our audience <em>thinks</em> it has first, even if we believe it’s something different. Tamsen is a big believer in <strong>creating a story</strong> in your marketing and social media, an idea she explores in detail in her book "Find Your Red Thread."</p> <p>In this episode of Social Pros, Tamsen shares her thoughts on <strong>making your ideas shine</strong>, why storytelling is so important, and how you can deliver <strong>real solutions</strong> that audiences want.</p> <p><strong>In This Episode:</strong></p> <ul> <li>6:08 – What Tamsen means by wanting to “build the story that people would tell themselves”</li> <li>8:00 – How organizations often lose sight of their brand narrative</li> <li>9:43 – Why people resonate with the phrase “once upon a time”</li> <li>12:13 – What a MacGuffin is and why you always need it to pay off in the end</li> <li>14:27 – Why organizations need to determine who their