How To Make Your B2B Marketing Work

<p>#JamesFarmer has been a pioneer in the field of #B2BMarketing for the past 16 years. James had an epiphany after a long history in publishing and direct marketing - business to business marketing was operating out of the Dark Ages, and it needed modernising. He and a partner from university, #JoelHarrison, set up B2B Marketing and have worked with most of the major names in technology and other fields.</p> <p>James and I have a robust conversation about the highs and lows of modern B2B marketing. We disagree on many aspects which makes for a lively conversation. Tell us what you think.</p> <p>They publish the latest thinking in B2B marketing at <a href='https://www.b2bmarketing.net/en-gb/user/register,'>https://www.b2bmarketing.net/en-gb/user/register,</a> their blog is one of the most widely respected in the industry and their events are popular because they are packed with usable insights</p> <p>James can be contacted on LinkedIn at <a href='https://www.linkedin.com/in/jamesfarmerb2b'>linkedin.com/in/jamesfarmerb2b</a></p> Website<ul class="list-style-none"><li class="pv-contact-info__ci-container link t-14"> <a href='http://www.b2bmarketing.net/'>b2bmarketing.net  </a>(Company Website) </li> </ul> Twitter<ul class="list-style-none"><li class="pv-contact-info__ci-container t-14"><a href='https://twitter.com/Jamesthefarms'>Jamesthefarms</a></li> </ul> <p>- - </p> <p class="p1">Sign up for #TheGrumbler newsletter: <a href='http://eepurl.com/gu2Yd1'>http://eepurl.com/gu2Yd1</a></p> <p>Book a 1 to 1 call with me (no charge, fully confidential) <a href='https://calendly.com/marcuscauchi/discovery-call-15-mins'>https://calendly.com/marcuscauchi/discovery-call-15-mins</a></p> <p> </p> <p class="p1">#TheInquisitorPodcast</p> <p class="p3">Podbean: <a href='http://marcuscauchi.podbean.com'>marcuscauchi.podbean.com</a></p> <p class="p3">Spotify:  <a href='https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81'>https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81</a></p> <p class="p3">Apple: <a href='https://podcasts.a