How to Make the Most Out of a Diminished Marketing Budget Due To COVID-19 with Ruth Zive, Head of Marketing at Ada (GMT096)

<p><strong>Get the free growth cheat sheets with all actionable tips and notes from this episode in a one-page PDF at </strong><a href="https://growthtoday.fm/96"><strong>https://growthtoday.fm/96</strong></a><strong><br></strong><br>Let's say your marketing budget has been cut due to COVID-19. What do you do?</p><p>With consumers cutting spending in response to COVID-19, for a lot of companies, this is reality.</p><p>This week, I have Ruth Zive, the Head of Marketing at Ada, a platform that empowers industry-leading organizations like Telus and UpWork to transform their customer service with AI-powered automation. She shares her tips for what her marketing team is focused on with a reduced marketing budget during this pandemic.</p><p>In episode 96, you'll learn:</p><ol> <li>What should marketers do with a diminished budget due to COVID-19?</li> <li>Tips for marketers who aspire to lead a marketing team one day</li> <li>What are skills marketers should be learning right now?</li> </ol><p><strong>Sponsor</strong></p><p>Thank you for the sponsor of this episode, 42 Agency. Kamil and his team help B2B SaaS businesses streamline operations, implement new tech stack, design ABM &amp; demand generation strategies, and create a predictable revenue pipeline. Book a free road mapping session at <a href="https://fourtytwo.agency/gmt">https://fourtytwo.agency/gmt</a></p><p><br><strong>Key Discussion Points</strong></p><ul> <li>[02:27] How Ruth became Head of Marketing at Ada</li> <li>[04:40] Customer experience is often siloed to different departments in a company such as Sales, Customer Success, Marketing, and Support. Why is it important for marketers to approach the customer experience as a whole?</li> <li>[07:57] What are things companies can do to make sure that their customer experience is consistent across the company?</li> <li>[12:34] Why is copywriting the most important marketing skill?</li> <li>[13:39] How can marketers improve their copywriting skills?</li> <li>[15:32] Other skills marketers should be l