How to Make The Most of Black Friday Traffic Surges | Ep. #468

<p><span style="font-size: 10pt;">In Episode #468, Eric and Neil discuss how to make the most of Black Friday traffic surges. Tune in to learn how you can make the most out of this holiday sale season while <em>still</em> keeping your profit margins healthy.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Make The Most of Black Friday Traffic Surges</em></span></li> <li><span style="font-size: 10pt;">00:48 – Retarget the people who didn’t buy</span> <ul> <li><span style="font-size: 10pt;">00:59 – Tailor a message for them by offering something better to get them to come back</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:17 – There’s also Cyber Monday</span> <ul> <li><span style="font-size: 10pt;">01:28 – Make sure to have different offers for both holiday sales</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:38 – Create mystery campaigns like contests using <a href="https://vyper.io/">Vyper</a> or mystery additional discounts</span></li> <li><span style="font-size: 10pt;">02:08 – People get too riled up, so be creative</span></li> <li><span style="font-size: 10pt;">02:30 – Take advantage of upsells and downsells during checkout to increase your average value size and profit</span></li> <li><span style="font-size: 10pt;">02:45 – Ensure your company’s health in the process</span></li> <li><span style="font-size: 10pt;">03:35 – Segment your products</span> <ul> <li><span style="font-size: 10pt;">03:48 – You want to consistently pitch people on your additional products for the next 12 months</span></li> </ul> </li> <li><span style="font-size: 10pt;">04:19 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial to <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font-size: 10pt;">0431 – Go to <a href= "http://singlegrain.com/giveaway">SingleGrain.com/giveaway</a> to get your FREE co