How To Make More Money With Print Brokering - RD279

<h2>Make the most out of print brokering.</h2> <p>In <a href="https://resourcefuldesigner.com/episode49">episode 49 of the Resourceful Designer podcast</a>, I talked about offering print brokering as a means to supplement your design business. If you do print design and do not offer print brokering, you’re losing out on a lot of potential income. I made over $1,000 from three different print jobs this past week alone. And that’s not counting how much I charged for creating the designs themselves.</p> <p class="p1">One of those three jobs was reprinting an existing flyer for a client. It took me less than 3 minutes to find the print file, send it to the printer along with specifications for the order, including instructions to deliver the finished job to my client. Then I sent an invoice to my client. That 3 minutes of work earned me over $300 in print brokering commission.</p> <h2>What is print brokering?</h2> <p class="p1">If you are unfamiliar with print brokering, it’s when you act as the middleman between your client and the printer. In some cases, you mark up the printing price to invoice your client, and in other cases, you get a discount from the printer and charge your client the non-discounted cost, keeping the difference for yourself.</p> <p class="p1">Clients like it when you offer this service because they don’t have to deal with the printer directly. Printers like this setup because they get to deal with someone who understands how things work. Listen to episode 49 of the podcast to learn more about print brokering.</p> <p class="p1">Today I’m sharing ways to augment the money you make by print brokering. And not simply by increasing your markup. However, that is a way to do it. No, I’m talking about ways to improve your revenue, and at the same time, your client feels like they’re getting a better deal.</p> <h2 class="p1">Upselling and Cross-Selling.</h2> <p class="p1">Let’s start with upselling and cross-selling. What are they, and what’s the difference between the two?</p> <p class="p1"><strong>Up