How to Make LinkedIn a Powerhouse for Building Genuine Relationships and Getting More Clients

<p>Jose Miguel Longo is a life and career coach helping millennials and beyond achieve meaningful and successful careers.  He is also the director of career services for SUNY Polytechnic Institute.  Jose is a strategic leader with over ten years of experience of health and human services, talent management, career development, coaching and counseling.</p> <p>He believes everyone has a God given talent and is passionate about helping people discover theirs.   To top it off, he is a fellow Goldendoodle lover.</p> <h3>LinkedIn</h3> <p>In the early 2000’s LinkedIn was a professional networking platform, but over the years it has evolved into a mega platform where you can network and build relationships that are sustainable.  The year 2020 has become the year of online networking.</p> <p>LinkedIn is a place to harness your profile and brand that you are building along with engaging with people in groups.  Some groups have hundreds of people that you are able to connect with.</p> <h3>Building an Online Presence</h3> <p>LinkedIn is a great platform to build relationships and become the authority in your area of expertise.</p> <p>The LinkedIn Profile</p> <p>Customize your specific LinkedIN URL.   The URL is sharable.  Customize it to your name or business.</p> <p>The headline is the most important piece.   Put the juicy key words associated with your brand and business in the headline because they are searchable.</p> <p>In other words, your LinkedIn profile is like your resume on steroids.   It is the resume that never sleeps.    You can get connections and people will find you while you are sleeping, even when you aren’t engaging.</p> <h3>Recommendations, Endorsements and Features</h3> <p>They become a powerful way to showcase your expertise and that you are an authority in your space.   It is free PR.   Having all of these things help you with visibility, but they may not be the reason for connection.</p> <p>When building your network, connect with those you know, or already have a relationship with.   Ask them to endo