How to Make Google Analytics More Actionable | Ep. #445

<p><span style="font-size: 10pt;">In Episode #445, Eric and Neil discuss how to make Google Analytics more actionable. Tune in to learn how you can use Google Analytics to your advantage and which metrics you can track or test by using its many features.</span></p> <h3><span style="font-size: 10pt;">Time Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:27 – Today’s topic: <em>How to Make Google Analytics More Actionable</em></span></li> <li><span style="font-size: 10pt;">00:33 – Check your conversion rates; you can continually improve your rates</span></li> <li><span style="font-size: 10pt;">00:52 – Look at your traffic tests from a week-to-week perspective</span></li> <li><span style="font-size: 10pt;">01:07 – See what causes the drops in traffic; check for what you did or didn’t do</span></li> <li><span style="font-size: 10pt;">01:15 – Make sure to annotate the big changes you’re making on <a href= "https://analytics.google.com">Google Analytics</a> so you can track over time</span> <ul> <li><span style="font-size: 10pt;">01:34 – You can set up custom reports in Google Analytics</span></li> </ul> </li> <li><span style="font-size: 10pt;">01:40 – Google Analytics has a studio from where you can draw templates to use for customer importing</span> <ul> <li><span style="font-size: 10pt;">01:48 – <a href= "https://www.kaushik.net/avinash/">Avinash Kaushik</a> is a Google evangelist who shares his reports</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:07 – Google has experiments that allow you to run A/B tests</span></li> <li><span style="font-size: 10pt;">02:24 – If you’re running a campaign, you can check how your campaign is doing from the UDM parameters</span></li> <li><span style="font-size: 10pt;">02:43 – Cross-reference your Google Analytics conversion with your backend conversion</span></li> <li><span style="font-size: 10pt;">03:03 – Hook-in your Google Analytics to your search console and <a href= "https://adwords.google.com/home">Google AdWords</a></span></li> <li><sp