How to Make Finance Fun with Social Media

<p>Whitney Magnuson, Senior Director, Social Marketing at Northwestern Mutual, is on Social Pros this week to talk about the strategy behind making finance content fun on social media.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Whitney Magnuson, Senior Director, Social Marketing at Northwestern Mutual, joins Social Pros to give us a window into how her team creates fun and engaging social content.</p> <p>Whitney explains how social media is a team effort that goes beyond the marketing department and how financial advisors use their expertise to pitch in with ideas. She also shares the challenges of creating content for such a <strong>highly regulated industry</strong>.</p> <p><strong>Memes and pop culture</strong> might not be what you expect from a financial services giant like Northwestern Mutual, but the social team pulls it off with a nice balance between <strong>fun and informative content</strong>. Whitney also shares Northwestern Mutual’s approach to working with <strong>influencers</strong> and why they focus more on micro-influencers who represent everyday people.</p> <p>As a self-proclaimed data junkie, Whitney also explains why <strong>data is so important</strong> in this field and how it can help you tweak and fine-tune your social strategy.</p> <p><strong>In This Episode:</strong></p> <ul> <li>5:57 – Whitney fills us in on what Northwestern Mutual offers</li> <li>7:50 – How Whitney helps financial professionals with their social media efforts</li> <li>10:24 – How to navigate compliance regulations on social media</li> <li>11:35 – How Whitney and her team makes financial content fun</li> <li>14:23 – Why Northwestern Mutual uses a very different tone on social</li> <li>17:10 – How Northwestern Mutual went from b