How to Make Agency Video Ads That Don't Suck

<p>Jacque Spitzer is the CEO of Raindrop, the direct-to-consumer marketing agency he founded in 2014. He's committed to bringing fresh, new creative to his agency and their clients. Jacque's been involved in some of the most creative and entertaining videos on the internet. And he's sharing some of the lessons learned and insider secrets on making great videos for your agency brand. Generate more leads when your video ads don't suck!</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Test your <a href= "https://jasonswenk.com/make-video-content/" target="_blank" rel= "noopener">video creative</a> to figure out what messaging resonates</strong>. These are solution statements that typically come from the sales or customer service team. Don't assume the target audience already knows something. Instead, test out four or five statements to see which ones stick.</li> <li><strong>Make sure you have the right creative talent.</strong> We all think we're funny. But if you're trying to go for humor in videos, copywriters need a comedian's help. There's comedic timing and delivery to consider.</li> <li><strong>Be authentic, be yourself.</strong> Don't worry too much about appearing goofy. In order for your video to be entertaining, be less concerned with the perception of silliness and more concerned with energy and animation. The camera adds 10 pounds. and also take away 20% of your energy.</li> </ol> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Oribi: </strong></span>Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out <a href="http://Oribi.io/smartagency" target="_blank" rel="noopener">Oribi.io/smartagency</a> for a free trial. Plus when you sign up for Oribi <strong>get 20% off the first three months</strong> with promo code: Smart Agency</p> <p class="p1"><strong>Jason:</strong> [00:00:00] On this episode, I talk with an agency that's been a part of some of the funniest videos on the internet from like Dr. Squash to you, name it. And we talk about how do you not make