How to make a business out of business history?

<p>How do the Swedes do it?<br> <br> Here comes a straightforward conversation between Anders Sjöman (Stockholm) and Carmen Hofmann (<em>eabh</em>) about the Centre for Business History in Stockholm. The organisation preserves Swedish business history since 1974 and has made a profitable business out of helping companies preserve their history and share their heritage. Why should we put money into preserving archives and exploiting history? How to turn historical material into a strategic asset for business development? Listen to Anders’ fascinating answers to these questions.</p>