How to leverage your book to build your business, influence, and client base, with Ben Gioia

<p dir="ltr">What happens if someone writes the best book on the planet… but no one ever finds out about it? For anyone who has a message, idea, or project to share with the world, a crucial piece of the puzzle is actually *marketing* it. And in a current publishing world more complex — and more accessible — than ever, it helps to have an expert by your side. Our latest guest is that expert.</p> <p><strong> </strong></p> <p dir="ltr">Ben Gioia is a three-time best-selling author, podcast, and international radio show host who helps folks make an impact as an expert with their book, enjoy 5-figure speaking fees, and get leads, clients, and partners before publishing. He’s trained hundreds of millionaires and helped a Fortune 100 create a mindfulness video game for 20,000 employees.</p> <p><strong> </strong></p> <p dir="ltr">Tune into the full episode for more on the tools Ben teaches authors for writing and marketing their book projects, what writers should know about self-publishing vs traditional publishing, why a book can be an effective business card, and a lot more.</p> <p><strong> </strong></p> <p dir="ltr">Here’s a Glimpse of What You’ll Learn: </p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Ben helps clients accelerate the book-writing process and get to a first draft in as little as 5 weeks </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How to figure out pricing as a service provider or businessperson, depending on the value you bring your clients</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What Ben means when he says that authors should use their books to start the conversations with clients</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Some of the misconceptions of self-publishing and the downsides of traditional publishing</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why “if you build it they will come” is a bad strategy for marketing your