How to Leverage Tik Tok without Learning How to Dance

<div style="font-weight: 400;"> <p><span data-contrast="none">Mae </span><span data-contrast= "none">Karw</span><span data-contrast= "none">owski</span><span data-contrast= "none"> is </span><span data-contrast= "none">the</span><span data-contrast= "none"> Founder </span><span data-contrast="none">and CEO </span><span data-contrast= "none">of </span><span data-contrast= "none">O</span><span data-contrast= "none">bviously</span><span data-contrast= "none">, </span><span data-contrast="none">the leading global influencer marketing agency and technology platform</span><span data-contrast= "none">. </span><span data-contrast= "none">Mae</span><span data-contrast="none"> is here to talk to us about </span><span data-contrast= "none">w</span><span data-contrast="none">hy you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance</span><span data-contrast= "none">. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing. </span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">During this interview, we discuss:</span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">2:32</span><span data-contrast= "none"> – </span><span data-contrast="none">About Obviously and why Mae started it</span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">3:14</span><span data-contrast= "none"> – </span><span data-contrast="none">What drew Mae to social media marketing?</span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">4</span><span data-contrast= "no