How to Leverage the Podcasting Platform to Build Your Authority

<p>Episode #126. This is a fun one, Gals! In this episode, the tables have turned and I’m being interviewed by the lovely Ellen Yin for the Cubicle to CEO podcast. We had such a value-packed conversation on building authority and growing a podcast that I knew I wanted to share it with you here. Listen now to uncover all the ins and outs of building authority, what really works to grow a podcast and why it all comes down to relationships.</p><p><b>In This Episode You’ll Learn:</b></p><ul><li><em>How I grew the Go-to Gal brand even though it meant losing subscribers</em></li><li><em>The #1 area of growth you can’t forget when building authority</em></li><li><em>Why your expertise can change over the years—you have permission to evolve!</em></li><li><em>What happened when I started a podcast before I built a business</em></li><li><em>Smart strategies to get feedback from your audience </em></li><li><em>3 steps to grow your own podcast immediately</em></li></ul><p><b>Favorite Quotes</b></p><p>“Here&apos;s the thing, most of us aren’t good at everything. So when we&apos;re able to narrow our expertise, it doesn&apos;t just make it easier for people to refer us, it also inherently makes us better at what we do.”</p><p>“People think once I&apos;m known as the expert for one thing, I have to be the expert for that forever. That&apos;s not the case at all. Once you are known as an expert for something, people are more likely to see you as an expert with something else.”</p><p>“Having a podcast opened up doors that I didn&apos;t realize were going to be so easy to open until after the fact. It allowed me to build an audience of people who immediately saw me as that authority.”</p>