How to Leverage Quora Ads | Ep. #342

<p>In Episode #342, Eric and Neil discuss how to leverage Quora ads. Tune in to learn why NOW is a good time to invest in Quora ads and the do’s and don’ts when it comes to answering a question to draw new business in.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Leverage Quora Ads</em></li> <li>00:35 – <a href="https://www.quora.com/">Quora</a> is a question and answer site that has raised a $100M round in June 2017</li> <li>00:54 – Eric personally reads Quora</li> <li>01:12 – Quora currently generates a lot of search traffic at the moment</li> <li>01:19 – One of Eric’s clients, <a href= "https://www.lever.co/">Lever</a>, tracks the keyword applicant tracking system</li> <li>01:31 – If you’re a content marketer on Quora, it is targeted and you can create articles that targets specific keywords easily</li> <li>02:06 – Quora is a text-based content that sends people to a landing page</li> <li>02:16 – With Quora, you want to answer their question and pitch them your product</li> <li>02:24 – Quora is a mixture of using content marketing combined with paid advertising</li> <li>03:13 – You can redirect people to search in Quora if you don’t want to pay for ads</li> <li>03:18 – Quora ads are currently not that expensive</li> <li>03:33 – Go to <a href= "https://www.quora.com/business">Quora.com/Business</a> to know how to set up ads <ul> <li>03:43 – Answers that are in ad format don’t usually convert</li> <li>04:52 – Your answers can give advice first, making them want more</li> <li>05:00 – Do NOT pitch right away</li> </ul> </li> <li>05:05 – <a href="http://marketingschool.io/">Marketing School</a> is giving away a free 1 year subscription of <a href= "https://www.drip.co/">Drip</a> which is an email automation tool <ul> <li>05:22 – Subscribe, rate and review <a href= "http://marketingschool.io/">Marketing School</a></li> <li>05:27 – Text MARKETINGSCHOOL to 33444 for those in the US</li> <li>05:33 – For international listeners, just email <a href= "mailto:eric@singlegrain.com">eric@s