How to Learn From Unsubscribes

<p>Rejection is a terrible feeling. Especially when you’re pouring everything into a business and yearning for the approval of a new audience. But there are things to learn from every negative in life, and unsubscribes are no different.</p><p><br></p><p>So if you’re feeling down about your unsubscribes, consider this: the unsubscribe button is an automated list-cleaner, allowing subscribers the option to opt-out themselves, saving you the hassle of removing them manually when your deliverability starts to wane. And by implementing tools like exit surveys, you’re turning that unsubscribe into an invaluable insight. </p><p><br></p><p>Not to mention, unsubscribes are an unavoidable fact of email marketing. As our lives change, so do our email preferences. Plus, with a new feature from ConvertKit, you can send every unsubscriber a survey on their way out the door. While responses are never an exact science, there’s knowledge to be gained from every answer. </p><p><br></p><p>In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastrophe. </p><p><br></p><p><strong>Key Takeaways</strong></p><ul> <li>[04:47] - Legally, all bulk emails are required to have an unsubscribe button, and morally, including an unsubscribe option is respectful to everyone. </li> <li>[08:47] - Don’t make the unsubscribe button difficult to find. If you make it extra complicated, subscribers may mark your emails as spam to speed up the process. </li> <li>[11:48] - Subscribers removing themselves from your list is beneficial to you because unengaged subscribers will ultimately damage your deliverability.</li> <li>[12:11] - Surveys are a great way to learn from unsubscribers, and a new feature from ConvertKit sends your unsubscribers an exit survey. </li> <li>[17:09] - If someone responds, “I no longer want to receive these emails”, most likely, th