How to Launch Your Info Product | Ep. #235

<p>In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success. </p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Launch Your Info Product</em></li> <li>00:40 – “There’s a launch sequence that comes with an info product” <ul> <li>00:56 – One type of launch is a “Cart Closing”</li> <li>01:20 – Second is the “evergreen launch”</li> <li>01:23 – <a href="http://jeffwalker.com/">Jeff Walker’s product launch formula</a></li> </ul> </li> <li>02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”</li> <li>02:55 – Think about your traffic first before launching a product <ul> <li>03:04 – Start with Facebook, <a href= "http://www.outbrain.com/uk">Outbrain</a> or <a href= "https://www.taboola.com/">Taboola</a> and <a href= "https://adwords.google.com/home/">Google AdWords</a></li> </ul> </li> <li>03:36 – Doing joint-ventures is also an option <ul> <li>03:50 – A list rental works sometimes</li> </ul> </li> <li>04:15 – Go to <a href= "https://www.gotomeeting.com/webinar">GoToWebinar</a> if you want to do a live event, <a href= "https://everwebinar.com/">EverWebinar</a> for evergreen webinars</li> <li>04:27 – For online courses, use <a href= "https://newkajabi.com/">Kajabi</a></li> <li>04:40 – <a href= "https://www.infusionsoft.com/">Infusionsoft</a> is also an option</li> <li>04:55 – <a href="https://frankkern.com/products/">Frank Kern</a> has a sequence of important emails <ul> <li>05:10 – Map out a list of your most important emails</li> <li>05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!</li> </ul> </li> <li>05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion <ul> <li>06:13 – The key metrics you need to measure</li> </ul> </li> <li>06:25 – Subscribe, rate and review and get a chance to win a free copy of <a href="https://authoritylabs.com/">Authority Labs</a