How to Launch Like Apple | Ep. #768

Nomzy Stholly

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Investing & Markets

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In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype. TIME-STAMPED SHOW NOTES: <ul> <li>[00:27] Today’s Topic: How to Launch Like Apple</li> <li>[00:44] Apple has a PLF: Product Launch Formula.</li> <li>[01:03] <a href= "https://jumpcut.com/">Jumpcut</a> likes to take you through three or four videos over a few days.</li> <li>[01:20] The final one pumps you up to buy.</li> <li>[01:42] Apple creates early buzz.</li> <li>[01:50] There are leaks and rumors.</li> <li>[02:00] They always announce at conferences.</li> <li>[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.</li> <li>[03:10] Apple creates scarcity.</li> <li>[03:50] They know how to manufacture a feeding frenzy</li> <li>[04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.</li> <li>[05:00] Influencers will help you create buzz.</li> <li>[05:13] That's it for today!</li> <li>[05:16] Go to <a href= "http://www.singlegrain.com/giveaway">Singlegrain.com/Giveway</a> for a special marketing tool giveaway!<

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