How to Land a Major Brand Client and Kick Start Your Agency Growth

<p>Do you want to know how to land major brands? Bill Durrant had been working for a big agency for years when he decided to leave and work freelance for a while. That's when opportunity knocked and old Nestle client asked him to work on his new account, Clif Bar. This is the client that really started his agency <a href= "https://www.exverus.com/" target="_blank" rel="noopener">Ex Verus</a>, which helps brands develop a paid media strategy that drives visible sales growth and merchandise those results to leadership. In today's episode, he sits down with Jason to talk about how good timing has as much to do as being good, what is it like to work with major brands like Coca-Cola, why it is so important for him to develop a relationship with clients, and</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>How to get in with the major brands?</strong> For Bill, <a href="https://jasonswenk.com/big-brands/" target="_blank" rel= "noopener">getting a major brand's attention</a> was all about timing and also making a good impression. He had been working at a big agency and worked on the Nestle account. He eventually decided to leave and start working freelance when an old Nestle client called him to handle the marketing for his new account, Clif Bar. What tells people who want to land a major client is that within these same organizations there are many brand managers in charge of growth stage brands that need creative input and are willing to work with smaller agencies that can bring some new and interesting input.</li> <li><strong>Work on your relationship with clients.</strong> When his agency got their first client, they set the goal to start <a href="https://jasonswenk.com/build-relationships-clients/" target="_blank" rel="noopener">building relationships</a> with as many people within the organization as possible. They also started getting introduced to people from other departments and other products, with the possibility of working with them too. Also, the same people that he worked with during those years eventually