How to Know What Your Customer Wants

<p><span style="font-weight: 400;">As an entrepreneur, it's important to understand what your customer wants. After all, you're in business to serve them! But sometimes it can be challenging especially when they don’t always know what they need. </span></p> <p><span style="font-weight: 400;">There are some simple changes you can make to your messaging/branding/strategy that can have a big impact. Communicating with the brain's natural rules of decision making is a game changer when it comes to knowing your customer.</span></p> <p><span style="font-weight: 400;">I’m so excited to share today’s guest, Melina Palmer, CEO of The Brainy Business who will be sharing with us all about how to know what your customer wants.</span></p> <p><strong>Main Topics:</strong></p> <p><span style="font-weight: 400;">- What is behavioral economics<br /></span><span style="font-weight: 400;">- The top 5 wording mistakes businesses make<br /></span><span style= "font-weight: 400;">- Why behavioral economics should matter to businesses and individuals</span></p> <p><strong>Key Takeaways:</strong></p> <p><span style="font-weight: 400;">- The brain doesn't work the way you think it should (99% of decisions made by the subconscious)</span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">- Communicating with the brain's natural rules of decision making increases conversions and makes it easier for people to buy from you.</span><span style= "font-weight: 400;"><br /></span><span style="font-weight: 400;">- There are some simple changes to your messaging/branding/strategy you can make that don't have to cause a lot of money, but can have a big impact.</span></p>