How to Keep Your Agency Relevant By Staying On Trend

<p>With just a little over two years as the CEO and co-founder of <a href="https://theinfluencermarketingfactory.com/" target= "_blank" rel="noopener">The Influencer Marketing Factory</a>, Alessandro Bogliari and his team have built an amazing global influencer marketing agency. They help brands and companies launch influencer marketing campaigns on TikTok, Instagram, and Youtube. Alessandro joins us today to talk about how to identify trends and what to do in order to really separate your agency from everybody else.</p> <h2>3 Golden Nuggets</h2> <p><strong>1. Starting on a budget.</strong> Growing his company from just two workers to 20 in a short amount of time, Alessandro highlights the importance of being able <a href= "https://jasonswenk.com/askswenk50/" target="_blank" rel= "noopener">to grow your agency</a> on a budget. You can still get amazing results on a budget rather than spending money you don’t have.</p> <p><strong>2. Don’t just hop on a trend.</strong> Every time you <a href="https://jasonswenk.com/social-media-new-business/" target= "_blank" rel="noopener">create content for social media</a> you should always take into account the specific medium, demographics, and type of user experience. Don’t just hop on the new hot thing before you understand it. <strong>  </strong></p> <p><strong>3. Be curious.</strong> Dedicate some time to research, listen, and read about what’s trending right now. <a href= "https://jasonswenk.com/millennial-agency-employees/" target= "_blank" rel="noopener">Engage with the new generations</a> and given let them show you how they use social media. You have to keep up. Don’t just read about the new thing in the newspaper, because by the time it gets there, it’s already been happening for a month and it's old news.</p> <p>YOUTUBE VIDEO</p> <p>AUDIO LINK</p> <h2>Sponsors and Resources</h2> <p><span style= "color: #ff6600;"><strong>Oribi: </strong></span>Today's episode of the Smart Agency Masterclass is sponsored by Oribi. Check out <a href="http://Oribi.io/smartagency" target