How to Increase Your Product Activation Rate by 400% with Aaron Krall (GMT093)

<p>Did you know that 60% of users who signup for a SaaS product only logs in once? That's crazy but it speaks to how vital your onboarding experience is. That's why I decided to hang out with SaaS onboarding expert <a href="https://www.linkedin.com/in/aaronkrall/">Aaran Krall</a> and get his advice on how we can build a better experience for our users.</p><p>In episode 93, you'll learn:</p><ol> <li>How to increase your trial-to-paid conversion by 30% and higher with Aaron’s “Onboarding Email Formula”</li> <li>How you can identify the roadblocks that are stopping you from accelerating your growth</li> <li>How you can reengage users, who went through your free trial but never upgraded to your paid product.</li> </ol><p>This episode is brought to you by <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">Superside</a>. Built for Marketing, Creative, Product Design and Strategy teams, Superside makes it easy to bring your ideas to life. With a dedicated team assigned to all subscription customers, Superside delivers game-changing design at lightning fast speeds with no pricing surprises. Create an account and get started, or better yet,  book a demo to see it in action at <a href="https://www.superside.com/?utm_source=podcast&amp;utm_medium=referral&amp;utm_campaign=growthtoday">superside.com</a>.</p><p><br></p><p>Support this podcast on Patreon to get an ad-free version of this podcast, access to our private Slack group, and more at <a href="https://patreon.com/growthtoday">https://patreon.com/growthtoday</a></p><p><strong>Key Discussion Points</strong></p><ul> <li>7:23 –  Why should companies pay attention to user onboarding?</li> <li>12:24 – How do you help new users reach the desired result quickly and easily</li> <li>17:07 – How to create effective trigger-based onboarding emails</li> <li>22:52 – How to balance the critical parent voice and the nurturing parent voice</li> <li>27:41 – Why founders should be customer experts</li> <li>32:13 – Paid-fo