How to Increase Your Probability of Breakthrough Marketing Success | Ep. #1091

<p><span style="font-weight: 400;">In episode #1091, Ryan Bonnici walks us through his marketing hacks. Tune in to hear how you can increase your probability of breakthrough marketing success.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:52] Today’s Topic: How to Increase Your Probability of Breakthrough Marketing Success</span></li> <li><span style="font-weight: 400;">[01:20] You should focus on traffic before you focus on conversions.</span></li> <li><span style="font-weight: 400;">[01:51] Ryan is really social and loves connecting with new people, so</span> <a href= "https://twitter.com/ryanbonnici/status/738215781758963714"><span style="font-weight: 400;"> follow him</span></a> <span style="font-weight: 400;">on Twitter!</span></li> <li><span style="font-weight: 400;">[03:10] People don’t create content for all stages of the funnel, which they absolutely should.</span></li> <li><span style="font-weight: 400;">[05:31] The conversion rate at top-of-funnel traffic is obviously lower than at the bottom of the funnel.</span></li> <li><span style="font-weight: 400;">[06:10] Top marketers measure content at a topic level.</span></li> <li><span style="font-weight: 400;">[09:40] It’s important to do keyword research.</span></li> <li><span style="font-weight: 400;">[11:45] It’s important to have a good relationship with sales.</span></li> <li><span style="font-weight: 400;">[12:00] You need to have a strong common language between marketing and sales.</span></li> <li><span style="font-weight: 400;">[13:45] You need to set up an SLA.</span></li> <li><span style="font-weight: 400;">[15:40] It’s possible to extrapolate future success from current sales metrics.</span></li> <li><span style="font-weight: 400;">[17:40] It’s important to leverage good reviews.</span></li> <li><span style="font-weight: 400;">[18:00]</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">HubSpot</span></a> <span style= "font-weight: 400;">does a good job at being t