How to Increase Your Agency's Revenue By Niching Down and Saying No

<p>Are you afraid to niche for your digital agency because you think it means saying no? Are you scared niching down will pigeonhole your agency and limit its potential? Think again! There are so many benefits when you choose to focus your agency services on a specific market. Joe Giovannoli worked for a full-service agency right out of college and decided to replicate that model when it came to building his own business. Like many agency owners, he was hesitant to focus on a specific market. But once his agency, <a href="https://9sail.com/" target="_blank" rel= "noopener">9Sail</a> decided to niche down to just SEO for law firms and construction, they started to grow quickly. Joe is on the show sharing about niching down twice, life after learning to say no, and the most exciting deal his agency has landed.</p> <h2><strong>3 Golden Nuggets</strong></h2> <ol> <li><strong>Niching down twice.</strong> There is a lot of fear associated with <a href= "https://jasonswenk.com/niching-down-equals-big-growth/" target= "_blank" rel="noopener">niching down</a> and making the switch to only go after a specific market or provide a specific service. Joe did this twice, once to change their service offering from a full-service agency to an SEO & SEM agency. Then again to focus on two specific industries with law and construction. Both times it was a scary step and he found himself relieved at the results. “We started getting more referrals. We've started getting more qualified leads, and we actually started to establish a name for ourselves in those spaces,” he says.</li> <li><strong>Clients that take you with them.</strong> When asked about the most exciting deals they’ve gotten as an agency, Joe thinks back to the times they get <a href= "https://jasonswenk.com/clients-raving-fans/" target="_blank" rel= "noopener">referred by past clients.</a> This is a testament to their work as an agency. Some of former clients have worked at several different companies over the years and each time they get to a new company they call 9Sail