How to Increase Conversions by Understanding How People Take Decisions

<p data-w-id="5997935a-da4d-e115-34d5-1e72db6abc58" data-wf-id="[&quot;5997935a-da4d-e115-34d5-1e72db6abc58&quot;]" data-automation-id="dyn-item-podcast-intro-input">Khalid Saleh has a wealth of experience in conversion optimization, and it&rsquo;s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you&rsquo;re halfway there.</p> <p data-w-id="dce69f0c-88db-c90d-907a-d1f65bc3fd27" data-wf-id="[&quot;dce69f0c-88db-c90d-907a-d1f65bc3fd27&quot;]" data-automation-id="dyn-item-podcast-intro-input">But what is it that makes people convert from showing interest to finally buying?&nbsp;</p> <p data-w-id="dce69f0c-88db-c90d-907a-d1f65bc3fd27" data-wf-id="[&quot;dce69f0c-88db-c90d-907a-d1f65bc3fd27&quot;]" data-automation-id="dyn-item-podcast-intro-input"><strong>We covered:</strong></p> <ul> <li data-w-id="f8f6fd36-5354-fc48-1fc1-843c0dd40ab2" data-wf-id="[&quot;f8f6fd36-5354-fc48-1fc1-843c0dd40ab2&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">When it&rsquo;s ok to say no to business&nbsp;</li> <li data-w-id="b95ffc68-0e11-5fcd-5b4d-04e3feca5272" data-wf-id="[&quot;b95ffc68-0e11-5fcd-5b4d-04e3feca5272&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">What actually motivates people to do something</li> <li data-w-id="14936c34-ec11-62c0-0af1-84c441990db6" data-wf-id="[&quot;14936c34-ec11-62c0-0af1-84c441990db6&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">The decision behind whether or not conversion optimization is right for your business</li> <li data-w-id="1ac9c986-c9a1-b45b-f8cc-cb0d1faf2b75" data-wf-id="[&quot;1ac9c986-c9a1-b45b-f8cc-cb0d1faf2b75&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">Focusing on the psychological aspect of marketing and buying</li> <li data-w-id="878dc2b6-6dc7-2ee3-f471-6751bac2b7eb" data-wf-id="[&quot;878dc2b6-6dc7-2ee3-f471-6751bac2b7eb&quot;]" data-automation-id="dyn-item-podcast-topics-covered-input">The number one method to use with your clien