How to Increase Agency Profitability and Make Smart Growth Decisions

<p>Would you like your agency to be more profitable? Have you analyzed which of your clients are profitable and which engagements are losing money? You may feel you're doing everything right but still aren't profitable. However, it could be just a case of learning how to assess each client's profitability and raising prices on legacy clients. Today’s guest shares ways you can learn about agency profitability and increase your profit margin.</p> <p><strong>Russell Benaroya</strong> is the owner of <a href= "https://stride.services/" target="_blank" rel="noopener">Stride Services</a>, a digital agency that provides outsourcing, bookkeeping, accounting, and CFO services for digital agencies. They provide timely, accurate, and actionable data so business owners can make decisions based on hard facts. In this episode, he shares some steps to assess whether a client is profitable, why you should look at your service as a product, and much more.</p> <p>In this interview, we’ll cover:</p> <ul> <li>How to make smart, profitable decisions to grow your agency.</li> <li>3 Questions to determine why an account is not profitable.</li> <li>2 Steps to evaluate if a client is profitable.</li> <li>Raising prices for legacy clients.</li> </ul> <h2>Sponsors and Resources</h2> <p><strong>E2M Solutions: </strong>Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out <a href="http://e2msolutions.com/smartagency" target="_blank" rel="noopener">e2msolutions.com/smartagency</a> and get 10% off for the first three months of service.</p> <h2>Subscribe</h2> <p><a href= "https://podcasts.apple.com/us/podcast/smart-agency-masterclass-jason-swenk-podcast-for-digital/id870206013" target="_blank" rel="noopener">Apple</a> | <a href= "https://open.spotify.com/show/0FiKuRTpkJ7OraCJBUIlr9" target= "_blank" rel="noopener">Spotify</a> | <a href= "https://www.iheart.com/podcast/263-smart-agenc