How to Improve Your Pricing Strategy Using Price Segmentation with Matthew Barnett

<p><strong>Why you have to check out today’s podcast:<span style= "font-weight: 400;"> </span></strong></p> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Understand how personalized customer onboarding converts and retains more customers </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out the different pricing metrics Bonjoro used in coming up with good pricing </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how market segmentation helps in coming up with good pricing </span></li> </ul> <p> </p> <p><strong>Matthew Barnett</strong> <span style= "font-weight: 400;">is the founder of Bonjoro and head honcho at Verbate. At the same time, he is also a contemporary artist. </span></p> <p><span style="font-weight: 400;">In this episode, Matt shares how Bonjoro uses different pricing metrics to come up with product pricing, and market segmentation helps them in deciding price.  </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“I think especially early companies, think about what you want to price and price triple.”</strong></p> <p><span style="font-weight: 400;">–</span> <em><span style= "font-weight: 400;">Matthew Barnett</span></em><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Get COV’s Pricing Metrics:</strong><span style= "font-weight: 400;"> </span></p> <p><strong>The Most Important Pricing Decision in a Subscription Business Course at</strong> <a href= "https://www.championsofvalue.com/"><strong>https://www.championsofvalue.com</strong></a><span style="font-weight: 400;">    </span></p> <p><span style="font-weight: 400;">  </span></p> <p><strong>Topics Covered:</strong><span style= "font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">01:04 – What does his company, Bonjoro do and what unique Pricing strategy does it have </span></p> <p><span style="font-weight: 400;">02:06 – One importa