How to Improve Your Mobile Conversions | Ep. #131

<p>In Episode #131, Neil and Eric discuss how to improve your mobile conversions. Listen to know how you can optimize your mobile conversions and what to expect in Google’s upcoming changes for 2017.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Improve Your Mobile Conversions</em></li> <li>00:32 – Google has changed things; they now have mobile index</li> <li>00:52 – A description of how mobile pop-ups work</li> <li>01:09 – Neil doesn’t use mobile pop ups and explains why</li> <li>02:05 – “Optimize for conversions through the flow”</li> <li>02:48 – Breakdown steps and forms</li> <li>03:08 – There will be an interstitial update on pop ups in 2017</li> <li>03:27 – <a href="http://convertflow.com/">Convertflow</a> can show different offers to people</li> <li>04:36 – Different conversion rates for people who already opted in</li> <li>05:01 – Neil integrates CTAs in his blog posts</li> <li>05:48 – <a href="https://www.singlegrain.com/">Single Grain</a> has an “opt-in” bar at the bottom of their mobile page</li> <li>06:10 – Make sure your pop ups don’t take most of the screen</li> <li>06:31 – Search <a href= "http://searchengineland.com/interstitialgeddon-google-warns-will-crack-intrusive-interstitials-next-january-257252"> Google interstitial penalty</a></li> <li>06:38 – That’s it for today’s episode!</li> </ul> <h3>3 Key Points:</h3> <ol> <li>Pop ups may not be a good option for mobile because of the small screen size.</li> <li>If you break up your content into smaller, shorter pages on mobile, you tend to convert more.</li> <li>Read about the changes Google is making to guide your 2017 website plans.</li> </ol> <p><span style="font-size: 10pt;"><strong>Leave some feedback:</strong></span></p> <ul> <li><strong>What should we talk about next?</strong> Please let us know in the comments below.</li> <li><strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul> <p><span style="font-size: 10pt;"><strong>Connect with us:</strong></span></p> <ul> <li><a h