How to Improve Your Marketing With Social Proof (4-Step Framework)

<p>Building trust with social proof is more than just putting reviews on your website and hoping for the best.</p> <p>My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof.</p> <p><strong>We covered:</strong></p> <ul> <li>What is &ldquo;social proof&rdquo;?</li> <li>Examples of social proof in real life</li> <li>What social proof can and can&rsquo;t do</li> <li>How to map out the customer&rsquo;s journey of your product or service</li> <li>How social proof can help you answer customers&rsquo; objections</li> <li>The 7 sources where you can mine social proof</li> <li>The different formats of social proof</li> <li>How to reach out and get people to give you testimonials</li> <li>The biggest mistake people make when utilizing social proof</li> <li>What Louis thinks marketers should learn for the next 5,10, and 50 years</li> </ul> <p><strong>Resources</strong>:</p> <ul> <li><a href="https://gymhopper.com/">Gymhopper</a></li> <li><a href="https://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC">Influence by Robert Cialdini</a></li> <li><a href="http://yelp.com">Yelp</a></li> <li><a href="https://en.wikipedia.org/wiki/Friends">Friends</a></li> <li><a href="https://everyonehatesmarketers.com/how-to-use-jobs-to-be-done/">How To Use Jobs To Be Done to Read Your Customer&rsquo;s Minds - Claire Suellentrop</a></li> <li><a href="https://everyonehatesmarketers.com/buyer-persona/">Buyer Persona: Your Guide to Create 100% Accurate &amp; Detailed Ones - Adele Revella</a></li> <li><a href="https://en.wikipedia.org/wiki/Gary_Vaynerchuk">Gary Vaynerchuk</a></li> <li><a href="https://fomo.com/">Fomo</a></li> <li><a href="https://twitter.com/markritson">Mark Ritson</a></li> <li><a href="https://everyonehatesmarketers.com/website-personalization/">Website Personalization: What Is It and How To