How to Improve Your Conversion Rate Using Images | Ep. #259

<p>In Episode #259, Eric and Neil discuss how to improve your conversion rate using images. Images can easily work for or against you—do they support your message or story? Do they evoke the right emotions? Tune in to learn why custom images convert better than stock photos and the importance of A/B testing your images to maximize on its performance.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:27 – Today’s topic: <em>How to Improve Your Conversion Rate Using Images</em></li> <li>00:45 – Eric has custom images for his website and custom gifs for his homepage</li> <li>01:06 – For custom images, you can repurpose them, unlike stock photos <ul> <li>01:14 – Eric’s conversion rates went up on their A/B testing</li> <li>01:27 – Design is a priority for Eric</li> </ul> </li> <li>01:36 – <a href="https://klientboost.com/">KlientBoost</a> is an agency focused on design</li> <li>02:05 – A design that helps convey your message can increase conversion</li> <li>02:16 – Neil added a heat map in the header</li> <li>02:39 – Neil used animated gifs that was relevant to the product and service—that change showed a 15-16% increase in the conversion</li> <li>03:12 – <a href="http://designpickle.com/">Design Pickle</a> is a good place for graphic designers to make your images <ul> <li>03:22 – As per the founder, you can also request a specific design like an infographic</li> <li>03:35 – Flat fee is $370 a month for unlimited designs</li> </ul> </li> <li>03:42 – <a href="https://www.canva.com/">Canva</a> is a good tool for creating images for free</li> <li>04:04 – <a href="https://infogr.am/">Infogram</a> is a quick and easy way to make custom graphics</li> <li>04:10 – If you use images, make sure it shows a process—make sure it’s not too distracting or hard to visualize <ul> <li>04:38 – If your images are too distracting, it might lessen the conversion rate</li> </ul> </li> <li>04:53 – One digital marketer used the image of an iPhone battery draining when they sold tickets on Facebook</li> <li>05:19 – Think of how you can draw p