How to Improve Small Business Local SEO

<p>When Google recognizes that a searcher is likely looking for something local - think searches like, “24-hour laundromat” or “math tutors in Toronto” or “Thai restaurants open now” or any time somebody uses the “Near Me” functionality - the results prioritized are those found in Google’s Map Pack or Local Pack and other relevant organic search results.</p> <p><br /></p> <p>Having a strong local SEO strategy is how you can get your business listed in the Map Pack and on that first page of Google search results. You want to show up every time a potential customer searches for, “Insert Your Business Product or Service Here in Insert Your Location Here”.</p> <p><br /></p> <p>But it takes work to accomplish this goal, and there are many ways to get burned. In this episode, we’ll discuss how to improve your local SEO the right way.</p> <p><br /></p> <p>Our four marketing guides will share:</p> <p>What local links are and why they are important.</p> <p>Why it’s difficult to rank a local business and why the Google Local Pack is important.</p> <p>Which categories Google considers as spammy or high risk.</p> <p>Why you want to avoid keyword stuffing in your business name.</p> <p>Common mistakes that service area businesses and online-only businesses make that put their Google Business Profile at risk for being suspended. </p> <p>The importance of directories and reviews for local SEO signals.</p> <p>The technical aspects of getting local SEO signals.</p> <p>Ideas for building local links and finding local link opportunities </p> <p><br /></p>